Brand visual identity
Photography post-production
With an increased emphasis on the people who utilize Uber to make their living, the brand team wanted to establish a new photographic identity.
Beginning with the main lines of business (Mobility and Delivery), and employing the creativity of RJ Shaugnessy and Graydon + Herriott, the team built libraries of photography emphasizing movement and humanity.
The initial libraries have spurred further shoots in the same vain, one of which (“EV”) was entirely produced by yours truly (◕‿◕✿)
Brand - for the main lines of business: rides and delivery.
Merchant - audience: business owners who utilize Uber Eats.
EV - paired with testimonials of drivers on the platform who have switched to all-electric vehicles.
I manage post-production workflows, catching nuanced corrections, providing color notes, and translating to stakeholders what is possible via retouching.
